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Brand Magic Masterclass

Learn how to brand your small business online with Brand Magic Masterclass

LEARN HOW TO BUILD A MAGIC BRAND FOR YOUR BUSINESS WITHOUT SPENDING MILLIONS!

As a business owner, you have to wear so many hats, so educating yourself becomes a vital part of business. Learning the basics doesn’t mean that you have to then do all of the work, but it does mean that you know who and what to ask for when the time comes.

The Brand Magic® Masterclass is an online program designed to teach you all there is to know about building your own brand.

With 6 months access you can work through the program as quickly or slowly as you would like, coming back over and over to ensure the you get the most out of the program.

Each module is about 25-60 minutes in length.

I have deliberately kept it within these time frames as I knows how time poor everyone is these days.

Along with the 11 modules and a bonus wrap up module to finalise your brand strategy, there is a gorgeous workbook jam packed with worksheets to take you step by step through creating your very own brand strategy. There are also a bundle of supporting documents and videos to help you define, craft and develop your brand.

In this Masterclass you will learn how to build a magic brand for your business.

There are 12 modules that cover the following topics:

  1. What is branding
  2. Discover your brand personality
  3. Write your brand story
  4. Look at and audit your Logo + collateral
  5. Discover and plan your digital footprint
  6. Create your language + tone
  7. Define and redefine your dress code
  8. Develop a kick ass slogan
  9. Learn how you can own your space
  10. Find out why training your team is critical
  11. Create a brand experience that will make your customers raving fans
  12. Wrap up and finalise your brand strategy

You’ll get:

  • Your own Brand Magic® Workbook* to keep all of your notes and planning in one place.
  • Access to the program for 6 months so you will be able to work at your own speed and come back as often as you like.
  • Educational modules that are between 25-60 minutes long to make learning manageable.
  • Heaps of support material, inspiring quotes and resources.
  • Touch-base and on-track emails with tips.
  • Connect and collaborate with other likeminded business owners through our closed Facebook Page.
    The opportunity to have one-on-one consultations if you get stuck.
  • You will also get lifetime access to our online business community!

Please note that this is not a design program.

It’s a program for business owners like yourself, to fully understand branding and learn the skills to be able to manage the bulk of your own branding yourself. So much of branding is far more than the visuals that we see and associate with branding. This is what I want to teach you.

Keen bean? Get started…

Brand Magic Mentoring

Online branding program with brand mentoring with DebbieO

THIS IS THE ULTIMATE BRANDING ONLINE AND MENTORING PROGRAM!

In this value packed program you will not only have access to the full Brand Magic® Masterclass, but you will also get one-on-one access to Debbie O’Connor, international brand expert and advisor. This program has been designed to give you the ultimate in support when building your brand.

You will get 12 x 1 hour private sessions with Debbie where you will get to pick her brains, ask her opinion and gain clarity while you work through the program and develop your brand.

If you are the kind of person who second guesses themselves, who likes to have a second opinion before making a decision of who is in need of a mentor, then Brand Magic® Mentoring program is the one for you.

As a business owner, you have to wear so many hats, so educating yourself becomes a vital part of business. Learning the basics doesn’t mean that you have to then do all of the work, but it does mean that you know who and what to ask for when the time comes. Debbie can add additional guidance to these decisions.

The Brand Magic® Masterclass is an online program designed to teach you all there is to know to create a kick ass brand strategy that will get your staff and clients falling in love with your business. With 6 months access you can work through the program as quickly or slowly as you would like, coming back over and over to ensure the you get the most out of the program.

Each module is about 25-60 minutes in length.

I have deliberately kept it within these time frames as I knows how time poor everyone is these days. Along with the 11 modules and a bonus wrap up module to finalise your brand strategy, there is a gorgeous workbook jam packed with worksheets to take you step by step through creating your very own brand strategy. There are also a bundle of supporting documents and videos to help you define, craft and develop your brand.

In this Masterclass you will learn how to build a magic brand for your business.

There are 12 modules that cover the following topics:

  1. What is branding
  2. Discover your brand personality
  3. Write your brand story
  4. Look at and audit your Logo + collateral
  5. Discover and plan your digital footprint
  6. Create your language + tone
  7. Define and redefine your dress code
  8. Develop a kick ass slogan
  9. Learn how you can own your space
  10. Find out why training your team is critical
  11. Create a brand experience that will make your customers raving fans
  12. Wrap up and finalise your brand strategy

You’ll get:

  • Your own Brand Magic® Workbook* to keep all of your notes and planning in one place.
  • Access to the program for 6 months so you will be able to work at your own speed and come back as often as you like.
  • Educational modules that are between 25-60 minutes long to make learning manageable.
  • Heaps of support material, inspiring quotes and resources.
  • Touch-base and on-track emails with tips.
  • Connect and collaborate with other likeminded business owners through our closed Facebook Page.
  • You will also get lifetime access to our online business community
  • and of course you get 12 x 1 hour private Skype mentoring sessions with Debbie O’Connor!

Please note that this is not a design program and Debbie will not be designing for you.

It’s a program for business owners like yourself, to fully understand branding and learn the skills to be able to manage the bulk of your own branding yourself while getting expertise guidance along the way. So much of branding is far more than the visuals that we see and associate with branding. This is what I want to teach you.

Keen bean?

Get started…

Module 2 – How to find your brand personality

Find out your brand personality or brand archetype

This is my most favourite topic and one that I’m incredibly passionate about.

Why?

Well, I have been designing and developing brands for a few decades now, and since I implemented this system in my branding studio, I have seen the effectiveness of the brands skyrocket! I have used this system on both of my businesses as well as my clients, and the connection, repeat clients and raving fans that we have, is stronger than ever. So I know it works.

Now I want to share with you how you can also start to build a brand with personality. It takes a bit of brain power to get your head around the concept, but once you do, you will realise how amazing it is.

What you will cover in this course:

  • What is a Brand Personality?
  • Why is it important to build a brand with personality
  • Detailed information on each personality
  • Which personality is right for my brand?
  • The WHY and HOW – not the WHAT
  • Examples of brands with personality
  • Discover your brand personality – get FREE access to Brand Personalities

Key outcomes

  • Understanding the power of brand personalities
  • Discovering what your brand personality is by getting FREE access to Brand Personalities
  • Learn how to implement your brand personality

This may be one of those courses that you might have to go through a few times before you ‘get it’, so make the most of your 14 days access!


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The psychology of colour

The psychology of colour online program to help your brand strategy

Did you know that babies cry more in yellow rooms than any other colour?

How about that there is a colour that means purity and innocence in one culture but death in another?

And then of course there’s the most used colour in business logos.

Find out the answers to all of these questions in the FREE Psychology of Colour module.

What you will cover in this course:

  • The meaning of colours (red, blue, green, yellow, orange, purple, pink, black and white)
  • Positive connotations to a colour
  • Negative connotations to a colour
  • Colour across cultures

The key outcomes for this module are:

  • You will have a better understanding of colour
  • Know whether the colour you have is correct for your brand

Enjoy!


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The psychology of shapes

Learn about the psychology of shapes to develop your brand strategy

Did you know that shapes have meaning?

In ancient times, certain shapes or symbols were used to communicate a message – whether amongst secret societies such as the Illuminti (triangles), Christians (the cross) or the sign of commitment (round wedding band), shapes are steeped in meaning.

When you know the psychology behind the shapes, it makes it much easier to decide what shape to use for your brand. Using relevant shapes in your logo or designs can subconsciously entice your clients to think about your brand in a certain way.

What you will cover in this course:

  • The meaning of squares and rectangles
  • The meaning of rectangles
  • The meaning of circles and ovals
  • What shapes do and don’t work well for logos

The key outcomes for this module are:

  • You will have an understanding of what shapes to use in your logo

Enjoy!


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