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7.2 Good slogans

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Module 1 - What is branding?
  • 1.1 What is branding? Myth 1
  • 1.2 What is branding? Myth 2
  • 1.3 What is branding? Myth 3
  • 1.4 What is branding? Myth 4
  • 1.5 What is branding? Myth 5
Module 2 - Brand Personalities
  • 2.1 What are Brand Personalities?
  • 2.2 The 12 Brand Personalities
  • 2.3 Key Areas of Focus
  • 2.4 Examples of Brands
  • 2.5 What’s your Brand Personality
Module 3 - How to create a Brand Story
  • 3.1 How to create a Brand Story
  • 3.2 What are Brand Stories?
  • 3.3 How to create a Brand Story
  • 3.4 Know your brand personality
  • 3.5 Clarity
  • 3.6 Create believable characters
  • 3.7 Consistency
  • 3.8 Tone
  • 3.9 Keep it moving
Module 4 - Logo and Collateral
  • 4.1 What is collateral?
  • 4.2 Understanding colours and fonts
  • 4.3 5 Elements to a logo
  • 4.4 Copyright and Trademarks
  • 4.5 How to build collateral
Module 5 - Digital Footprint
  • 5.1 Getting started
  • 5.2 Website
  • 5.3 Blog
  • 5.4 Social Media
  • 5.5 Electronic Direct Mail (EDM)
  • 5.6 Search Engine Marketing (SEM)
  • 5.7 Final things to think about
Module 6 - Language and Tone
  • 6.1 What is language and tone?
  • 6.2 Why is it important?
  • 6.3 Brand Voice
  • 6.4 How to create a brand voice
  • 6.5 Defining your brand language and tone
  • 6.6 Touch point audit
Module 7 - Slogan
  • 7.1 What is a slogan?
  • 7.2 Good slogans
  • 7.3 How do you create a slogan?
  • 7.4 Can you understand it?
  • 7.5 How do you use a slogan?
  • 7.6 Trademarking a slogan
Module 8 - Dress code
  • 8.1 Why is what you wear important?
  • 8.2 What do you want your dress code to say about your brand?
  • 8.3 7 Benefits to having a uniform
  • 8.4 What to consider
  • 8.5 Why you shouldn’t have a uniform
  • 8.6 Dress code guidelines
Module 9 - Own your space
  • 9.1 Owning your area
  • 9.2 How to ‘Own your Space’
  • 9.3 Clarity is Key
Module 10 - Train your team
  • 10.1 Why is training your team so important?
  • 10.2 Review your systems
  • 10.3 Brand Culture
Module 11 - Brand experience
  • 11.1 What is a brand experience
  • 11.2 Brand experience audit
  • 11.3 Touch point
  • 11.4 Branding cues
Module 12 - Wrap up
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