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7.6 Trademarking a slogan

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Module 1 - What is branding?

1.1 What is branding? Myth 1
1.2 What is branding? Myth 2
1.3 What is branding? Myth 3
1.4 What is branding? Myth 4
1.5 What is branding? Myth 5

Module 2 - Brand Personalities

2.1 What are Brand Personalities?
2.2 The 12 Brand Personalities
2.3 Key Areas of Focus
2.4 Examples of Brands
2.5 What’s your Brand Personality

Module 3 - How to create a Brand Story

3.1 How to create a Brand Story
3.2 What are Brand Stories?
3.3 How to create a Brand Story
3.4 Know your brand personality
3.5 Clarity
3.6 Create believable characters
3.7 Consistency
3.8 Tone
3.9 Keep it moving

Module 4 - Logo and Collateral

4.1 What is collateral?
4.2 Understanding colours and fonts
4.3 5 Elements to a logo
4.4 Copyright and Trademarks
4.5 How to build collateral

Module 5 - Digital Footprint

5.1 Getting started
5.2 Website
5.3 Blog
5.4 Social Media
5.5 Electronic Direct Mail (EDM)
5.6 Search Engine Marketing (SEM)
5.7 Final things to think about

Module 6 - Language and Tone

6.1 What is language and tone?
6.2 Why is it important?
6.3 Brand Voice
6.4 How to create a brand voice
6.5 Defining your brand language and tone
6.6 Touch point audit

Module 7 - Slogan

7.1 What is a slogan?
7.2 Good slogans
7.3 How do you create a slogan?
7.4 Can you understand it?
7.5 How do you use a slogan?
7.6 Trademarking a slogan

Module 8 - Dress code

8.1 Why is what you wear important?
8.2 What do you want your dress code to say about your brand?
8.3 7 Benefits to having a uniform
8.4 What to consider
8.5 Why you shouldn’t have a uniform
8.6 Dress code guidelines

Module 9 - Own your space

9.1 Owning your area
9.2 How to ‘Own your Space’
9.3 Clarity is Key

Module 10 - Train your team

10.1 Why is training your team so important?
10.2 Review your systems
10.3 Brand Culture

Module 11 - Brand experience

11.1 What is a brand experience
11.2 Brand experience audit
11.3 Touch point
11.4 Branding cues

Module 12 - Wrap up

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